After reading the "Falling in love 2.0" article it has become clear that marketing is evolving. The author Danny Meadows Klue describes the previous relationship between consumers and marketers as a parent child like relationship, where the marketers tell us what we should have and we don't question it, but now that marketing has switched gears and moved to the world wide web the relationship has changed. The consumers have more power, we can question what the marketers are trying to sell us and connect with other consumers about their thoughts encouraging consumers to join in the conversation. A successful brand is one that focuses heavily on the product and can stir up a lot of conversation between consumers. Brands like iTunes, apple and Dyson have really hit the nail on the head with this one. Other sites like Amazon have features that give you suggestions based off what other people have searched, this feature is an example of a near frictionless media channel. This is because things flow easily you can navigate from one thing to another effortlessly. I think marketing on the internet is a good thing because it gives the consumer more power and it creates a connection with the consumer and the producer also known as relationship marketing. It allows us to give them feed back so that they can adapt to our needs. It al so created a stronger bond with the producer and the clientele because when they listen to what we the consumers have to say we don't feel like just a wallet for them to take money from we feel like real people who is important to the company. Another thing I like about marketing on the internet is that you only see it when you choose to, meaning that you can decide when you want to involve yourself in it just by simply going on the internet.